Client name, URLs, and revenue figures are redacted. This is a representative excerpt of the $497 deliverable.
Lead Path Audit — Sample Excerpt
Redacted for a regional GC · Digital Marketing diagnostic
Executive summary
Traffic is arriving, but inquiries stall after the services page. The highest-leverage fix is intake path clarity — not more ad spend.
Priority order: (1) rebuild the commercial services landing path, (2) tighten form routing, (3) add source-level conversion reporting.
Lead path map
- Google Ads / branded search → Homepage → Services hub → Contact (42% drop-off)
- Organic / project-type pages → Contact (better intent, low volume)
- Referral traffic → Phone (untracked — reporting gap)
Top 3 fixes (ranked)
- Fix 1 — Dedicated commercial landing page with one CTA and trade-specific proof
- Fix 2 — Form asks project type + timeline before free-text (reduces junk leads)
- Fix 3 — Wire GA4 event for qualified inquiry + monthly source report