Alignment Diagnostic — Sample Excerpt

Growth vs delivery gap

Marketing promises 12-week mobilization; recent schedules show 16–18 weeks on similar scopes.

Sales handoff lacks a standard precon checklist — field teams inherit optimistic dates.

Marketing side

• Case studies emphasize speed; add realistic mobilization ranges
• Add prequalification question on project size before booking

Scheduling side

• Publish internal baseline vs owner baseline distinction
• Weekly milestone digest for leadership