Florida Real Estate Google Ads Expansion Success

Imagine this: You’re a thriving real estate company in sunny Florida, but your ambitions reach beyond palm trees and beaches. You want to break into new territories, attract buyers from across state lines, and empower a fresh wave of real estate agents. The problem? Making your brand stand out in highly competitive, unfamiliar markets—where no one knows your name (yet).

This is the inside story of how a Florida-based residential and commercial real estate company leveraged a data-driven, hyper-targeted Google Ads campaign—designed and managed by CDM Suite—to not only enter new out-of-state markets, but to do so with clicks, calls, and conversions that exceeded expectations.

Executive Summary: From Local Hero to Regional Powerhouse

When a respected Florida real estate firm set its sights on growing into new out-of-state regions, it faced a classic challenge: how to generate high-quality leads for new agents in unfamiliar markets. Through the strategic use of dynamic Google Ads, precise audience targeting, and continuous campaign optimization, the company achieved an impressive 8.62% click-through rate (CTR) and 27 high-value phone call leads in just six months—proving that smart digital marketing can open doors anywhere.

Meet the Client: Florida’s Ambitious Real Estate Player

Our client is a trusted name in Florida’s residential and commercial real estate scene, known for connecting buyers and sellers with the right agents and properties. With a strong local presence and a reputation for service, the company saw a major opportunity: expand into out-of-state markets where demand for Florida property—and the need for knowledgeable agents—was growing. But how do you reach and convert audiences who’ve never heard of you, in cities you’ve never set foot in?

The Challenge: Breaking Into New Markets & Empowering New Agents

Out-of-State Expansion—The Hurdles

• Low brand recognition in target regions outside Florida.
• Fierce competition from established local agencies and large national brokerages.
• Need for high-quality leads—not just traffic, but prospects genuinely interested in working with new agents.
• Ambitious goal: Capture 10% of the market share for new real estate agents in each out-of-state region within six months, primarily through phone call leads.

The stakes were high. Success would mean not just growth, but a blueprint for expansion the company could replicate in other states.

The Solution: Multi-Layered Google Ads Strategy by CDM Suite

Audience Targeting: Precision Over Volume

CDM Suite began by analyzing market data to identify the most promising segments:

• Location: Focused on select cities in Florida drawing out-of-state buyers.
• Income: Top 50% income bracket—a group statistically more likely to buy and invest in property.
• Age: 25–65, representing the core home-buying demographic.
• Language: English-speaking audiences for maximum relevance.
• Interests: Individuals actively searching for homes or investment properties.

Campaign Architecture: Dynamic, Search, and Remarketing Ads

1. Dynamic Ads:

• Pulled real-time content from the company’s website, ensuring ads were always up-to-date and tailored to user interests.
• Linked directly to dedicated landing pages for each agent, boosting personalization and conversion rates.

2. Search Ads:

• Targeted users actively searching for realtors and homes in the selected out-of-state regions.
• Used high-intent keywords (e.g., “buy home in Florida,” “find real estate agent out-of-state”) to capture motivated prospects.

3. Remarketing Ads:

• Re-engaged users who had previously visited the site but hadn’t yet converted.
• Served as reminders to return and complete a phone call or form submission, increasing overall conversion rates.

Call-to-Action & Conversion Optimization

• Each ad featured a powerful “Find An Agent” call-to-action, directing users to a streamlined landing page optimized for phone calls or quick form submissions.
• Landing pages were tailored to the user’s location and search intent, reducing friction and boosting conversion rates.

Timeline & Continuous Improvement

• Project Duration: Six months, with ongoing weekly optimizations based on real-time performance data.
• Deliverables: Complete ad setup, custom landing pages, ongoing split-testing of ad copy and creative, regular reporting.
• Behind the Scenes: Weekly reviews of search terms, ad performance, and audience segments ensured the campaigns stayed ahead of trends and competition.

Results: Data-Backed Growth in New Markets

The numbers tell a powerful story:

“The best-performing ad alone generated 27 high-quality phone call leads, achieving an outstanding 8.62% click-through rate (CTR).”

Key Metrics:

• 27 qualified phone call leads from a single top ad
• 8.62% CTR — more than double industry averages for real estate search campaigns
• Significant increase in overall brand impressions across all targeted regions
• High conversion rate from ad clicks to agent calls and form submissions
• Continuous campaign optimization led to sustained performance gains over the six-month period

Qualitative Feedback:

• New agents reported increased engagement and inquiries in target states.
• Company leadership credited the Google Ads strategy for accelerating market entry and boosting brand credibility.

Key Takeaways: What Real Estate Marketers Can Learn

1. Targeting Matters More Than Volume

By focusing on high-intent, affluent audiences and customizing ads by location, you can generate fewer—but far more valuable—leads.

2. Dynamic Content Drives Relevance

Dynamic ads that pull current listings and agent details from your website keep campaigns fresh and highly relevant, increasing both CTR and conversion rates.

3. Remarketing Converts the Curious into Clients

Don’t let website visitors slip away. Remarketing keeps your brand top-of-mind and nudges prospects back to complete their inquiry.

4. Landing Page Optimization Is Essential

Custom agent landing pages tailored to specific regions and audiences improve Quality Score and lower your cost per lead. Learn more about Google Ads best practices.

5. Continuous Improvement Yields Long-Term Wins

Weekly reviews and optimizations ensure your campaigns remain competitive as market conditions shift.

Ready to Grow Your Own Real Estate Business?

This case study proves that with the right strategy, even small or regional real estate firms can break through in new markets using targeted, data-driven Google Ads. Don’t leave your growth to chance—let CDM Suite show you what’s possible.

Take the first step: Get your free 3-minute marketing assessment and discover your custom growth plan with CDM Suite!

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