Facebook Ads Drive 50% Lead Growth for Insulation Firm
Imagine your energy bills dropping, your home or office finally feeling just right, and knowing a simple upgrade made all the difference. That’s the everyday transformation our client, a US-based insulation services company, delivers. But even with a valuable service, finding quality leads in a crowded market is no small feat. What if you could double your pipeline in just a month, all without breaking the bank? That’s exactly what we set out to achieve—and delivered—with a smart, data-driven Facebook Ads campaign.
Executive Summary: The Power of Targeted Digital Advertising
When a leading insulation company needed to generate high-quality leads for both residential and commercial properties, CDM Suite crafted and executed a four-month Facebook Ads campaign that smashed all expectations. With an ambitious goal—a 50% increase in leads in just four weeks—the team leveraged precise targeting, creative assets, and ongoing optimization to deliver 87 leads at a cost per acquisition (CPA) of just $19.80. The result? A surge in business, a lower cost per lead, and a blueprint for insulation marketing success.
Meet the Client: Energy Efficiency Champions
Our client isn’t just any insulation contractor. They’re specialists in energy-efficient solutions for homes and businesses across the United States, offering spray foam, batt, and blown-in insulation. Their mission: help property owners save energy, cut costs, and create healthier, more comfortable environments. In a world where utility bills are rising and sustainability is top-of-mind, their services couldn’t be more relevant.
Why does this story matter? Because the insulation market is fiercely competitive. Standing out and connecting with the right buyers—whether a homeowner battling drafts or a business chasing lower overhead—demands not just great service, but also great marketing.
The Challenge: Breaking Through the Noise
Pain Points in the Insulation Industry
- Low consumer awareness: Many property owners underestimate the impact of insulation on energy costs and comfort.
- Fierce competition: From local contractors to national chains, the market is saturated.
- Mixed audiences: Messaging has to resonate with both residential and commercial prospects.
- Lead quality: Paying for unqualified leads drains marketing ROI.
The Client’s Goals
- Increase high-quality leads by 50% in four weeks.
- Reach both homeowners and business owners.
- Optimize spend to keep cost per lead low.
- Establish a repeatable, scalable blueprint for future campaigns.
Our client brought ambition—and needed a partner ready to deliver results, fast.
The Solution: A Strategic Facebook Ads Journey
Phase 1: Building the Foundation
We kicked off with a $500/month budget and a laser focus on US homeowners and business owners interested in energy savings and home improvement. Using existing leads as a seed, we built a lookalike audience—harnessing Facebook’s algorithm to target people who mirrored our best customers.
- Retargeting: Website visitors were funneled into dedicated remarketing audiences, ensuring we re-engaged those already familiar with the brand.
- Creative Mix: From day one, we prioritized video ads—which research shows drive higher engagement and educate effectively.
Phase 2: Optimization and Expansion
- Custom Audiences: As data came in, we refined our targeting. Custom audiences let us zero in on those most likely to convert.
- Lead Form Ads: These powerful ad types allowed users to schedule free inspections or request quotes directly within Facebook—removing friction and boosting conversion rates.
- Message Testing: We A/B tested creative and messaging, homing in on offers like free inspections and highlighting core benefits: energy savings, improved comfort, and health.
- Performance Tuning: Ad frequency and placement were continually adjusted to optimize for cost per click and minimize fatigue.
The Best-Performing Creative
Our winning assets combined engaging video (showcasing the insulation process and customer testimonials) with clear calls to action:
“Looking for a reliable and affordable insulation service? Contact us today for a free inspection and quote. We’ll help you save energy, money, and improve your comfort and health. Don’t miss this opportunity to make your property more efficient and cozy. Click below to get started!”
Results: Data-Driven Proof of Success
In just four months, the campaign delivered tangible, measurable results:
- 87 qualified leads generated
- 77,478 impressions
- Click-through rate (CTR): 1.36
- Frequency: 2.33 (meaning ads were shown just over two times per person—enough to drive action without oversaturation)
- Cost per acquisition (CPA): $19.80
- Monthly performance improved significantly
- Goal achieved: 50% lead growth within four weeks
Monthly Lead Growth Chart:
| Week | Leads Generated |
|---|---|
| Week 1 | 10 |
| Week 2 | 15 |
| Week 3 | 22 |
| Week 4 | 30 |
These numbers reflect steady growth and the power of ongoing optimization.
“By leveraging Facebook’s targeting options, compelling ad creative, and strategic messaging, the campaign effectively guided potential customers from awareness to conversion, resulting in a 50% growth in leads within four weeks.”
Source: Case Study Data
Qualitative Feedback
- Sales team feedback: Reported higher-quality, more informed leads who were ready to book inspections.
- Customer engagement: Video ads led to increased questions and interest in both residential and commercial services.
Key Takeaways: Actionable Insights for Your Marketing
What can other home services and B2C marketers learn from this insulation company’s success? Here are our top lessons:
- Start with Audience Data
Use your existing leads to seed lookalike audiences and retarget website visitors for quick wins and higher relevance. - Video Sells—Especially for Education
Video ads drive engagement and demystify complex services like insulation—leading to higher conversion rates. - Test, Track, and Tune
A/B test creatives and offers; optimize ad frequency and placements to avoid wasted spend. - Make It Easy to Act
Use Facebook Lead Form Ads so prospects can book a free inspection or quote without ever leaving the platform. - Refine Regularly
Campaigns aren’t static—review data weekly, double down on what’s working, and don’t be afraid to pause underperformers.
SEO Optimization: Keywords and Readability
Throughout this campaign, insulation marketing, Facebook Ads for home services, lead generation for insulation companies, and energy efficiency advertising were woven into our content and ad copy—ensuring visibility for core search terms. By using concise headings, clear lists, and short paragraphs, we kept readability high for both users and search engines.
Ready to Ignite Your Lead Generation?
If you’re a home services company looking to grow faster, attract better leads, and get more from every marketing dollar, don’t leave success to chance. Get your free, 3-minute marketing assessment from CDM Suite and unlock a custom growth plan tailored to your business.
👉 Discover what’s missing in your marketing strategy—get your free custom plan now!
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