Florida Landscaper’s 67 Leads via Facebook Ads Success

What if you could transform a brand-new landscaping business from invisible online to a local contender—all in less than three months? That’s exactly what CDM Suite achieved for a Florida-based landscape design and management company with no prior digital footprint. The secret? A bold, data-driven Facebook Ads campaign laser-focused on quality lead generation and measurable ROI.

Executive Summary: Your Lawn’s Next Big Growth Story

Launching in a crowded Florida market with zero online presence, our client needed high-impact results—fast. Within just 2.5 months, CDM Suite’s Facebook Ads strategy delivered 67 high-quality leads at under $40 per lead, all while establishing a trusted digital brand. If you’re wondering how to build a pipeline of landscaping clients on a tight timeline and budget, keep reading—this case study is packed with practical insights for service businesses ready to grow.

Meet the Client: Florida’s Next-Gen Landscape Design Pros

Our client wasn’t just another lawn care crew. They specialize in landscape design and management—blending artistry, sustainability, and curb appeal for Florida homeowners and commercial properties. But despite years of offline experience, they had no digital footprint, no website, and zero online leads.

Why does their story matter? Because in today’s digital-first world, even the most skilled service providers can be left behind if they don’t capture the attention—and trust—of local customers online. With Florida’s landscaping industry booming and competition stiff, establishing a recognizable, credible presence was mission-critical.

The Challenge: Launching Online in a Competitive Market

No website. No social media. No Google presence.

Sound familiar? Like many established local businesses, this client had always relied on word of mouth. But as new, digitally savvy competitors entered the scene, they found themselves losing ground. Their pain points were clear:

• Zero online visibility: Potential customers simply couldn’t find them.
• No lead generation mechanism: All inquiries came from referrals or random calls.
• Short runway: They needed tangible results—qualified leads—within 2.5 months to fill their pipeline and justify digital investment.

The stakes were high: Without fast, cost-effective lead gen, the company risked being overshadowed by competitors already dominating Facebook and Google.

The Solution: Precision Facebook Ads Crafted for Local Landscapers

CDM Suite’s Approach: A Strategic, Step-by-Step Launch

We knew Facebook Ads could be a game-changer for local service businesses—provided we combined laser-targeted audiences, irresistible offers, and conversion-focused creative. Here’s how we did it:

1. Audience Research & Segmentation

• Identified key buyer personas: property managers, architects, and homeowners most likely to invest in landscaping.
• Built lookalike audiences based on these profiles to maximize the relevance and quality of leads.

2. Offer Development

• Launched with a free estimate and 3D design offer, providing tangible value and lowering barriers to engagement.

3. Campaign Structure & Creative

• Video Ads: Showcased dramatic before-and-after transformations, establishing credibility and capturing attention in a crowded newsfeed.
• Persuasive ad copy: Clear calls-to-action, such as “Get Your Free Estimate + 3D Design Today!”
• A/B Testing: Multiple ad variations to pinpoint what resonated best with our audience.

4. Lead Gen Optimization

• Used Facebook’s built-in lead forms for a seamless, mobile-friendly experience.
• Implemented real-time notifications, enabling the sales team to follow up within minutes.

5. Budget & Timeline

• $1,500 per month allocated for ads.
• 2.5-month campaign window.

Behind the Scenes: What Made the Campaign Click?

• Hyper-Local Targeting: We layered in geo-targeting to ensure every dollar focused on neighborhoods and zip codes within the client’s actual service area.
• Lookalike Audience Mastery: By uploading existing customer profiles and website visitor data, we let Facebook’s AI find more people ‘just like’ their best clients.
• Compelling Visuals: High-quality video and image assets were used to stand out among the 6,000+ ads users see daily.
• Offer Positioning: The promise of a free 3D design made the call-to-action hard to resist, especially for homeowners on the fence.

Results: Data-Driven Proof of Success

In less than three months:

• 67 high-quality leads generated
• Cost per lead (CPL): Under $40, with the best-performing ads delivering leads at $37.16
• Budget: $1,500/month
• Location: Florida
• Month-by-month breakdown:
• Month 1: 30 leads
• Month 2: 25 leads
• Final weeks: 12 leads

“We establish & maintain valued relationships with our clients through expert services and personal attention to meet your goals. Get in touch and get a Free estimate and 3D Design!”

Key Metrics At-A-Glance:

• Total leads: 67
• Average CPL: $40
• Campaign duration: 2.5 months

This rapid influx of qualified leads didn’t just fill the sales pipeline—it established the company’s brand online, unlocked new growth opportunities, and set the stage for ongoing digital marketing success. For more on effective ad strategies, check out Facebook Business.

Key Takeaways: 5 Marketing Lessons for Local Service Businesses

1. Lead with Value:

Offering something tangible (like a free estimate or 3D design) lowers barriers and sparks meaningful conversations with prospects.

2. Target Like a Pro:

Don’t just boost posts—use Facebook’s advanced targeting and lookalike audiences to reach homeowners and decision-makers who are most likely to buy.

3. Video Sells:

Short, engaging videos showing real transformations outperform static images and generic messaging. Invest in quality visuals that reflect your brand and results.

4. Optimize and Adapt:

Test multiple ad formats, offers, and copy. Double down on what works, and quickly kill underperformers to maximize ROI.

5. Speed Matters:

Follow up with leads immediately. The faster your response, the higher your close rate—especially when your offer is top-of-mind.

Ready to Transform Your Own Digital Marketing?

If you’re a landscaping business (or any local service provider) struggling to generate quality leads online, this case shows what’s possible with a focused, data-driven Facebook Ads strategy.

Want to know what’s missing in your own marketing? Don’t guess—get a custom plan. Get your free 3-minute marketing assessment and discover your fastest path to growth with CDM Suite! Explore more insights on our blog or visit CDM Suite home.